Google Targets Webspam Sites

Google Targets Webspam SitesWell after a massive Google PageRank update recently there has major changes on Google algorithm. Most blogs and websites have increased their PR and most of them also decrease its PR. But that’s not all. You might also wonder that some of your blog post or blog suddenly gone in search results rankings? Google last Friday said it has made it harder for spam-packed websites to rank high in results at the world’s top Internet search engine.

While the amount of “webspam” in query results is less than half of what it was five years ago, the California-based Internet firm has seen a “slight uptick” in recent months, according to Google engineer Matt Cutts.

“Webspam is junk you see in search results when websites try to cheat their way into higher positions in search results or otherwise violate search engine quality guidelines. We recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly.”

The new classifier better detects words or phrases typical of “junky, automated, self-promoting” comments repeated on pages at spam websites, according to the engineer. Other spam-fighting tactics being considered at Google include identifying webspam sites with content copied from elsewhere on the Internet. This new spam-fighting tactics cover the most common forms of deceptive or manipulative behavior to those who spend their time looking for loopholes they can exploit just to rank high in results.

Cutts stressed that having Google-powered ads on pages did not elevate them in search results or bar websites from repercussions of violating quality guidelines. Google may respond negatively to other misleading practices. So if your sites are one of the webspam you might be the one who will be affected by these changes on Google algorithm.


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